According to Box Office Mojo, more people are going to the movies this year than in the last decade. Hollywood thinks it’s because of the all the box office hits it released while business analysts believe it’s the Trump effect. No matter the reason why Americans are flooding movie theaters, one thing is for sure, this quarter’s movies are grossing higher than anyone anticipated, and the industry is booming.
It’s the Season of Blockbusters
Since the beginning of the year, eight movies managed to raise a total of $1.75 billion. It seems Americans have wide tastes, choosing to spend their money on live-action Disney musicals like Beauty and the Beast, action-packed retellings of the monsters of old like Kong: Skull Island, nail-biting social thrillers (Get Out), and even erotic controversial BDSM dramas (Fifty Shades Darker).
Animated features, The Lego Batman Movie, girl-power biographies, Hidden Figures, and M. Night Shyamalan’s best horror movie in a while, Split, also attracted thousands of movie-goers, ticket sale going through the roof. Last, but definitely not least, the end of the Wolverine Saga, Logan, which is a veritable tear-jerker – an unusual trait for a superhero movie – scored high in box office sales, millions wanting to witness the last adventure of the anti-hero.
Adding the ongoing success of 2016 holdovers like La La Land, Sing, and Rogue One: A Star Wars Story, the total amount of tickets sold in the last three months is bigger than in more than a decade.
Movie-Going Is Not a Dying Pastime
Up until the beginning of 2017, Hollywood was concerned that more and more people prefer streaming over going to the movie theater as ticket sales were in a continuous drop. However, since Donald Trump was elected, Americans are starting to flood cinemas all over the country, hoping that a 2-hour escape in a fictional world will help them forget their mundane struggles.
According to the National Association of Theatre Owners CCO, Patrick Corcoran, people who haven’t stepped in a movie theater for years are suddenly buying tickets to multiple screenings. Almost all of the people interviewed by BuzzFeed declared that the movies are “a nice break from the news.”
The increase in movie ticket sales is even more astounding as the first months of the year are usually a dead time for the industry, producers opting to release movies that are most probable to flop. However, the beginning of 2017 is riddled with box office successes.
The last time domestic moviegoing registered such a dramatic increase was in 2002, shortly after 9/11 happened. Hollywood is certainly going to take advantage of the tide change, but should the current administration notify itself and try to solve the problems that are making Americans want to escape reality?
Image Source: Pixabay