Google Introduces HDR Format on Google Play Movies & TV

Showroom of LG TV sets with HDR capabilities

Google joins the video streaming providers which support HDR

Google’s own video provider, Google Play Movies & TV, joins the line of services which offer support for HDR videos (high dynamic range). Such videos come with a better image quality, as they offer more intense colors and a more pronounced contrast. This looks more lifelike, and is more sophisticated than HD.

HDR becomes more and more popular

Many video providers have already embraced HDR and are offering it to their customers. Even so, many people still cannot benefit from it in their homes. This is due both to its more limited availability, and to the lack of TV sets to support this format.

Netflix, for instance, is already allowing its customers to stream videos in HDR, but they need a suitable TV for it. The service is planning to introduce it on mobile, as well. Other video providers which embraced HDR are Amazon, which have been part of this team since 2015, or YouTube, which should soon join their lines.

It is still some time until it can reach every home

To benefit from HDR from Google services, you need a Chromecast Ultra, which is compatible with this format. Unfortunately, people don’t keep their TVs up-to-date to the latest trends, and this is why HDR is not so widely used.

If you are interested in adopting this format, the market has plenty of offers of potent TV sets. These include devices produced by Samsung, Panasonic, Philips, Sony, LG, Vizio, and many others. However, if you’re waiting for Google Play Movies & TV to adopt HDR, you should know that the only hardware to support the format at the beginning will be Chromecast Ultra.

Google has received support from two main studios to roll out the format on their videos, Warner Bros. and Sony. Even so, there won’t be so many titles to benefit from HDR streaming, but the service will continue to grow.
Image Source: Flickr

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