Google’s virtual reality division will step up its tech game.The Oculus Rift produced by Facebook had an impact not only on players and their wallets, but it has also determined Google to enter at full throttle into the virtual reality field.
In its latest strategy following a well-covered launch of the Rift VR headset that easily sold out in just hours after its release on the Internet, the giant search engine has rearranged its business activities to accommodate a recent virtual reality branch.
For a while now, it appears that the company has been left behind in this advanced area of competition. Facebook designed its Oculus Rift, while Microsoft has HoloLens, Sony is pedaling on the PlayStation and HTC plans the Vive VR to arrive soon in the next weeks or so.
When it comes to Google, people have yet to notice any true VR gadget that results from of its collaboration with AR developer Magic Jump. Until now, it has only released a basic card board VR device, called Google Cardboard, but the heads of the organizations are decided to change this situation.
Formerly the leaders of the business divisions responsible for the most-used company and efficiency applications like Gmail, Docs and Drive, have talked about the necessity to create successful VR gadgets at Google.
Sources say that a new management will lead the virtual reality team within the search engine, but nobody seems to have found out what this group of experts is called. Some of the other well-known ventures are Project Loon, Google’s initiative to link the modern society to the online world via an international system of balloons.
Another daring idea is Project Tango that was designed to give cellular phones a human-like knowledge of motion and space. Finally, Project Ara represents an extremely personalized network for developing our own mobile phones using modular components.
What the new branch has to is to develop Google’s Cardboard, which they have already done partially. Associates have affirmed that experts have actually studied the Cardboard for a longer time, instead of focusing on their obligations with the dedicated applications.
This move at the giant engine appears to be the better solution for them and the organization as they try to catch-up with their rivals. The company’s main weapon against Facebook’s Oculus will be Magic Leap’s solution that is worked on nowadays.
But for now, Google’s Cardboard still represents the main device in its arsenal. Released in 2014, the gadget is seeing higher adoption in some public educational institutions where the technological innovation is utilized for virtual visits.
Image source: Fastcompany