Up until now, Google has kept its promise and drew a separating line between its users’ personally identifiable information and accounts, and DoubleClick’s web-browsing records’ vast databases.
But an update released this summer silently crossed the line between the two. Google users were then announced that the one’s browsing habits could mix with the data collected from Google supported applications.
The company declared, at the time, that the change was made so as to adjust to the smartphone evolution and revolution.
The new options did not attract media attention and scrutiny at the time, as the change mostly came with a better control as to the type of advertisement which will be presented to the user.
But the problem still stands and is caused by the fact that companies are more and more disposed towards slowly but surely breaching the user’s anonymity.
As the one’s account information should have remained anonymous, the first breach was when it started getting distributed across applications, to now be followed by a data share across search results and advertisements.
As with the new update, the DoubleClick data that had previously been a separate domain will now be connected to identifiable personal information, and not just searches and activities, which can still remain quite unidentifiable.
Another cause of concern is the fact that Google’s separation of the two databases, besides being a decade old promise which is now broken, also marked it as the last company to maintain such strict information separation.
After WhatsApp announced earlier in the summer that it will be sharing its data with parent company Facebook, another acquisition’s broken promise, some specialist are afraid that more such data sharing are soon to follow.
Image Source: Pixabay