The gaming industry is definitely a tough one to brave. It has the potential of producing true works of art, but also of spewing out constant garbage. And this is why it is so hard to make it in the business. Unless you’re a company that pumps out triple-A title after triple A title that are all basically the same game with a different skin, it’s unlikely that you’ll end up getting rich in the field, regardless of how good your end product ends up being.
And one of the biggest issues newcomers face as they try to make their footprint stick out in the world of gaming is being published. But hopefully, they might soon have another outlet through which to attempt publishing their titles, as GameStop just announced their publishing label – GameTrust.
The announcement came early this Monday, as the company said that it would continue its move into the game publishing business. For those familiar with the company’s recent history this may not come as a surprise, but for those that aren’t it may come as an interesting venture. Yes, there were plenty of signs to realize where the company was headed.
First of all, GameStop announced in July that they would publish the next game from Insomniac (the studio behind Ratchet and Clank), Song of the Deep. And today they proudly announced that they would also publish games from other pretty important studios, like Tequila Works (Deadlight), Ready at Dawn (The Disappointment Order: 1886) and Frozenbyte (Trine).
This is what the company had to say in one of their statements related to the matter:
Unlike a traditional video game publisher, GameTrust is not part of the creative process. Instead, it is focusing on discovering creative and fun games from innovative independent developers that can benefit from GameStop’s expertise and retail channels to support marketing and connecting their games with a broader global audience.
A very important second reason for which the company decided to attempt diving head-first into previously untested waters is that the executives behind it were foreseeing a very familiar future – that of Blockbuster. Yeah, *that* Blockbuster.
Their long-time business of selling and purchasing new and used games and consoles was slowly but very surely failing, with the investors looking at it like at a “melting ice cube” for months. Hoping that a bit of diversification would save the company from financial collapse, they took a risk and it paid off.
With the current studios taking advantage of GameTrust, it’s almost certain that the publishing company will take off successfully and that GameStop will be around for years to come, providing the punchline of many an internet joke riffing on the cringe-worthy prices offered by the company.
Image source: Wikimedia