On June 21, the First Lady of the United States Michelle Obama joined the popular messaging app Snapchat. The First Lady’s move is part of her larger plan to raise awareness on the girls that cannot afford to go to school in Africa and Europe.
You can now follow her Snapchat account named “MichelleObama,” the White House said. FLOTUS joined the service to allow young people to follow her “in a fun way” on her tour in Spain, Liberia and Morocco. Snapchat’s audiences are mainly comprised of teenagers and young adults in their early 20s.
In Africa, Michelle Obama will be joined by her two daughters, her mother Marian Robinson, and several celebrities including Oscar-winning actress Meryl Streep, and Indian-origin actress Freida Pinto, best known for her role in “Slumdog Millionaire” movie.
The women will promote the White House’s initiative Let Girls Learn during the tour which is slated for a later date this month.
Since Mrs. Obama joined the messaging app service on the National Selfie Day she honored the day with a selfie named MO. The first lady is extremely popular on social media, having 4.6 million fans on Twitter and more than 5 million on Instagram. But Snapchat is different from other social media platforms as posts disappear within 24 hours.
The First Family, and The President’s mother-in-law will also visit Madrid, Spain. The tour in Africa and Europe will start on 27 June and will last until July 1. Pinto will join the First Family in Liberia where she is expected to talk with disadvantaged women and their daughters on the importance for education. Liberian President Ellen Johnson Sirleaf is also expected to make it to the event.
On June 27, the First Lady will also visit a Peace Corps unit during her visit to Liberia.
On June 28, Streep will join the initiative in Morocco where the actress and the First Lady will take part in a discussion on the role of education for women. On July 1, Mrs. Obama will meet Queen Letizia of Spain and speak to Spanish audiences about the educational initiative concerning girls.
The trip is estimated to cost taxpayers slightly less than $300,000 since the presidential plane needs around $11,500 per hour to operate. But this tour is less expensive than the First Lady’s trip to South Africa five years ago, which was estimated to cost about $425,000.
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