Facebook has announced that it will release a new feature called Live Audio as it is now targeting the radio medium, and also its first collaborators, including the BBC.
Facebook is constantly updating its services. Through these modifications, it usually tries to introduce new features. One of the latest options was the Facebook Live. After a somewhat slower beginning, it has come to take over the Internet.
As such, more apps and platforms have started rolling out Live options. Following their success, Facebook’s newest project is quite surprising.
The social media platform is turning to a decades-old medium. Radio and its services have been around for many years. It has had its highs and lows. As Internet streaming and mp3s have gained ground, listening to the radio is perhaps not as common as before.
Now, Facebook will be introducing the Live Audio. This will allow users to broadcast live audio. Its options will be somewhat similar to those of the live video broadcast.
Live Audio will be a sort of mixed program. It will support both radio stations and podcasts. Currently, the feature has some restrictions.
Just as with the Facebook Live, it will have an initially limited release. Only a few companies will be able to transmit through the option. But If proven successful, the option will have an unlimited release.
What will this mean? Broadcasters will be able to transmit audio-only content. This will be made available by the new streaming format. This means that broadcasters will not have to worry about an accompanying video content.
The feature is limited for the moment. However, all users will most likely come to be able to access it. As such, they will be able to live stream anything of interest to them. From a fanfare to a cricket, for example.
Still, Live Audio will not forget about images. Users will be able to solely broadcast audio. However, if they chose, they can also insert an image. This will be displayed throughout the broadcast.
The latter option will most probably be utilized, especially now. Due to its current limited release, the image option will probably be used for branding.
Following the Live Audio release, Facebook also offered details. According to the release, the platform noticed its users’ wish to transmit words, not images.
Some Pages have reportedly found creative ways of doing just so. They are said to have used the Facebook Live API in order to do so. Others have chosen to display a single, still image throughout a video broadcast.
As such, the Live Audio should come as the easiest solution to their needs. The option should come to accommodate a multitude of areas. Podcasts and broadcasts are just the beginning. Interviews or even book readings could come to be audio broadcasted.
The Live Audio content will be displayed on the News Feed. From there, users will have multiple options. They can ask question and interact in real-time with the broadcaster.
Quite expectedly, they will be able to like and react to such audio content. The content will also be shareable on the platform.
Live Audio will also have some version specific options. iOS Facebook app users will be able to play the audio track and continue browsing. As they scroll through Facebook, the audio will keep playing.
Android Facebook app users have it somewhat even better. They will be able to click the Live Audio and just leave. The audio content will keep playing even after they leave the app.
It will continue playing in the background while they carry on navigating outside of Facebook.
If Facebook managed to revolutionize the video Live, Live Audio might have unlimited options. The feature’s rate of utilization remains to be seen.
For the moment, Live Audio has a number of partners. These include the BBC World Service, Harper Collins, and LBC, amongst others.
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